For the AIG Women’s Open, in partnership with The R&A, we helped bring the world of women’s golf to life for a new generation of fans- especially those discovering the sport for the first time.

Through athlete engagement, we created organic, culture-led moments that pushed players beyond their comfort zones - unlocking authentic expression and humanising the game. By centring personality over polish, we transformed elite athletes into relatable storytellers, building real connection and resonance with audiences beyond traditional golf culture.