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To mark the Women’s Rugby World Cup launch, we partnered with PWR to deliver a sold-out, 250-strong live experience.

Golden statues welcomed guests on arrival, TikTok-powered cocktails set the tone, and rugby obsessives mixed with total newcomers in a bold, culture-led moment that refused to play it safe.

Custom player cards celebrating all 170 PWR athletes competing on the world stage, alongside a standout halftime talk from Saracens’ Akina Gondwe, fused sport, community, and culture into a defining statement on the future of women’s rugby.


To mark the Women’s Rugby World Cup launch, we partnered with PWR to deliver a sold-out, 250-strong live experience.

Golden statues welcomed guests on arrival, TikTok-powered cocktails set the tone, and rugby obsessives mixed with total newcomers in a bold, culture-led moment that refused to play it safe.

Custom player cards celebrating all 170 PWR athletes competing on the world stage, alongside a standout halftime talk from Saracens’ Akina Gondwe, fused sport, community, and culture into a defining statement on the future of women’s rugby.


To mark the Women’s Rugby World Cup launch, we partnered with PWR to deliver a sold-out, 250-strong live experience.

Golden statues welcomed guests on arrival, TikTok-powered cocktails set the tone, and rugby obsessives mixed with total newcomers in a bold, culture-led moment that refused to play it safe.

Custom player cards celebrating all 170 PWR athletes competing on the world stage, alongside a standout halftime talk from Saracens’ Akina Gondwe, fused sport, community, and culture into a defining statement on the future of women’s rugby.


About

Client

PWR

Category

EVENT

,

Launch

Year

2025

Izzy Imlach, Founder

“This event captured everything The Sportess is about - connection, celebration, and culture. When you bring old fans and new into an experience that lives beyond the game itself, you don’t just host an event - you build lifelong fans & culture.”

Izzy Imlach, Founder

“This event captured everything The Sportess is about - connection, celebration, and culture. When you bring old fans and new into an experience that lives beyond the game itself, you don’t just host an event - you build lifelong fans & culture.”

MARKETING & STRATEGY

IDA

Campaign

SKY

MARKETING & STRATEGY

IDA

Campaign

SKY

MARKETING & STRATEGY

IDA

Campaign

SKY