We brought the WSL to life through a one-of-a-kind mascot project, inviting players to design their own piece mascot. The result is a playful, personal expression of who they are-on and off the pitch.
Our mission is to showcase WSL players in the most authentic way possible by creating original, fun, and engaging content that puts their personalities front and centre. By giving players creative ownership, we move beyond the game to celebrate individuality, creativity, and connection with fans.
We brought the WSL to life through a one-of-a-kind mascot project, inviting players to design their own piece mascot. The result is a playful, personal expression of who they are-on and off the pitch.
Our mission is to showcase WSL players in the most authentic way possible by creating original, fun, and engaging content that puts their personalities front and centre. By giving players creative ownership, we move beyond the game to celebrate individuality, creativity, and connection with fans.
We brought the WSL to life through a one-of-a-kind mascot project, inviting players to design their own piece mascot. The result is a playful, personal expression of who they are-on and off the pitch.
Our mission is to showcase WSL players in the most authentic way possible by creating original, fun, and engaging content that puts their personalities front and centre. By giving players creative ownership, we move beyond the game to celebrate individuality, creativity, and connection with fans.
About
Client
Sky Sports
Category
Campaign
,
SOCIAL CONTENT
Year
2025









Izzy Imlach, Founder
“This project was about letting WSL players be seen as more than just athletes. By handing them creative control, we brought their personalities to the forefront and showed the individuality that makes the league—and the players—so compelling on and off the pitch.”
Izzy Imlach, Founder
“This project was about letting WSL players be seen as more than just athletes. By handing them creative control, we brought their personalities to the forefront and showed the individuality that makes the league—and the players—so compelling on and off the pitch.”
Partnership
Revolut
Content & Social
MCC
Partnership
Revolut
Content & Social
MCC
Partnership
Revolut
Content & Social
MCC
Contact
WANT TO CHANGE THE GAME?
LET'S CHAT
© The Sportess 2025
Contact
WANT TO CHANGE THE GAME?
LET'S CHAT
© The Sportess 2025
Contact
WANT TO CHANGE THE GAME?
LET'S CHAT
© The Sportess 2025

