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Spotlighting the MCC Foundation’s Female Coaching Scholarship, we brought the future of coaching into focus. With female coaching numbers in decline across cricket, the MCC is driving change and it was our role to bring that story to our audience.

By leading with real people and real impact, we positioned the programme as a launchpad for young women to step into leadership, gain qualifications, and shape the next generation - on the sidelines and beyond.

Spotlighting the MCC Foundation’s Female Coaching Scholarship, we brought the future of coaching into focus. With female coaching numbers in decline across cricket, the MCC is driving change and it was our role to bring that story to our audience.

By leading with real people and real impact, we positioned the programme as a launchpad for young women to step into leadership, gain qualifications, and shape the next generation - on the sidelines and beyond.

Spotlighting the MCC Foundation’s Female Coaching Scholarship, we brought the future of coaching into focus. With female coaching numbers in decline across cricket, the MCC is driving change and it was our role to bring that story to our audience.

By leading with real people and real impact, we positioned the programme as a launchpad for young women to step into leadership, gain qualifications, and shape the next generation - on the sidelines and beyond.

About

Client

MCC

Category

Content & Social

,

Social Strategy

Year

2025

Izzy Imlach, Founder

“With female coaching in decline, this work mattered. Our goal was simple: use real stories to show how the MCC Foundation is creating a pathway for the next generation of women to lead the game.”

Izzy Imlach, Founder

“With female coaching in decline, this work mattered. Our goal was simple: use real stories to show how the MCC Foundation is creating a pathway for the next generation of women to lead the game.”

MARKETING & STRATEGY

IDA

MARKETING & STRATEGY

IDA

MARKETING & STRATEGY

IDA