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We drove authentic, organic hype around IDA’s Helia boot drop - combining real public reactions with clear product storytelling to spotlight its USPs. The result was a campaign that topped IDA’s ad performance, turning excitement into trust, conversions, and high-end creative used across paid media and web.
We drove authentic, organic hype around IDA’s Helia boot drop - combining real public reactions with clear product storytelling to spotlight its USPs. The result was a campaign that topped IDA’s ad performance, turning excitement into trust, conversions, and high-end creative used across paid media and web.
We drove authentic, organic hype around IDA’s Helia boot drop - combining real public reactions with clear product storytelling to spotlight its USPs. The result was a campaign that topped IDA’s ad performance, turning excitement into trust, conversions, and high-end creative used across paid media and web.
About
Client
IDA
Category
MARKETING & STRATEGY
,
Campaign
Year
2025
Izzy Imlach, Founder
“The Helia drop wasn’t about manufacturing hype - it was about earning it. We focused on real people, real reactions, and product truth, and the best part was seeing that content land immediately and rise to the top of IDA’s ad performance.”
Izzy Imlach, Founder
“The Helia drop wasn’t about manufacturing hype - it was about earning it. We focused on real people, real reactions, and product truth, and the best part was seeing that content land immediately and rise to the top of IDA’s ad performance.”
Interview
ECB
Partnership
Revolut
Interview
ECB
Partnership
Revolut
Interview
ECB
Partnership
Revolut
Contact
WANT TO CHANGE THE GAME?
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© The Sportess 2025
Contact
WANT TO CHANGE THE GAME?
LET'S CHAT
© The Sportess 2025
Contact
WANT TO CHANGE THE GAME?
LET'S CHAT
© The Sportess 2025