"I was so BORED of how women's sport is showcased online...So I built The Sportess - to make actual change."
Izzy Imlach - Founder & CEO
45%
Of girls quit sport due to low confidence
15%
of sports media coverage is for women
We exist to engage & connect fans of women’s sport... while INSPIRING the next generation of believers & playas
OUR
GOALS
​
Our mission is to build a passionate community that champions women’s sport, inspiring the next generation of fans and athletes.
01
Redefining Women’s Sports Media
We create bold, engaging content that amplifies women’s sport, challenges outdated narratives, and builds a community where female fans feel seen.
02
Building the Next Generation of Fans
Through creative storytelling and cross-sport engagement, we inspire and educate the next wave of women’s sports fans—meeting them where they are.
03
Demanding Representation & Investment
We push brands, teams, and media to treat women’s sport with the respect, coverage, and investment it deserves - because equality isn’t optional.
04
Creating a Movement, Not Just a Platform
​From digital content to real-world experiences, we bring fans together, foster connections, and drive the culture of women’s sport forward.
